elisa ciliberti

Icyclone

The pop up is located in Milan Malpensa airport. The curved and mirrored shape follows the movement of travelers and ensures the same experience in both directions of origin. Externally projections tell the chaos and the speed of the sporting event, while inside the pop up, the visitor is in the eye of the cyclone, that is in a suspended and glacial environment. which refers to the preparation of the athlete. Once the Olympics are over, each module that makes up the facility will become a mobile charging point at the airport.

storage and display

online sale

visual brand projection

promotional video

Politecnico di Milano, Scuola del Design, C.S. Design degli Interni
Temporary Store, Pop-up e Shop Sharing | a.a. 2020/21
teachers:Aldo Faleri
group students: Martina Paggi, Giulia Picasso